EMILY OBERG'S EVENING ROUTINE

Emily Oberg at her Beverly Hills home (via @emilyoberg)

Picture a bustling Manhattan street in the 90s: you’re dressed in a sweatsuit, clutching a Louis Vuitton in one hand, a racket in another. A Rolex dangles from your wrist as you flag a taxi. You’re late for tennis…*siiiigh* blame it on the jet-lag after your week in St Tropez.

This is the stuff of fantasies: the Sporty & Rich fantasy to be exact. The athleisure brand has been profitable from day one selling this glossy dream of wellness, nostalgia and luxury.

Behind the curtain, you’ll find Oz: Emily Oberg has been called everything from an “influencer” to “streetwear’s Martha Stewart” but of all the labels, she rarely gets her due as a cultural taste-maker.

Afterall, she didn’t just create a clothing line, she conjured up an aesthetic that was so alluring, we wanted to climb right into her adverts. 

And she’s busy dreaming up more ways for her followers to live the “Sporty & Rich lifestyle”, as she expands her empire with a spa/juice bar in SoHo and visions for a Sporty & Rich wellness country club for young people.

She’s a founder who lives and breathes her brand, flitting between tennis courts in the south of France and sipping green juice at the Ritz. With so much on her plate, you gotta wonder…how the hell does she have time to actually ‘do’ wellness?

This blog is going to get into the evening rituals Emily counts on to stay balanced.

Don’t let her perfect insta fool you: she’s not immune to anxiety, recently saying on her Substack that she’s been waking up at 4am with a lot on her mind. But she’s got the attitude and habits of a woman who knows how to re-centre herself:

“I don't work like crazy,” she says. “There are a lot of people who do things because it makes them a lot of money or because they think that's what people want them to do, but that's not a successful life to me.” 

via @emilyoberg

I always say, rested women achieve big dreams.

As someone who has suffered from corporate burnouts, I’m blogging to de-influence women from toxic hustle culture messaging and promoting a more balanced, sustainable life built on R+R.

So what can we learn from Emily on the topic? Let’s delve into the night time habits that allow her to do it all during the day…

An early evening walk Strolling while the sun is dipping is great for regulating our circadian rhythm. Every night after dinner, Emily goes for a sunset walk around her Beverly Hills neighbourhood. She loves basking in the golden hour  “when the weather’s nice and the day is kind of over and everything’s just calm. It’s a really nice feeling,” she says.

Mindful gratitude

“Some of the best wellness routines are absolutely free, and one of my favorites for my mental health is a daily practice of gratitude,” she says. Every night she lists three things she’s grateful for: “they can be anything from ‘I am grateful for running water and electricity’ to ‘I am grateful for my family and all that they do for me’. It’s so simple and it’s just about getting into the habit of doing it.”

Muscle deactivation 

Emily schedules her pilates and yoga sessions early in the day because vigorous training in the evening can disrupt a good night’s sleep. After her walk and gratitude practice, she works on relaxing sore muscles with 30 minutes of foam rolling, massage and stretching. She focuses on areas of tension and usually slips into an epsom salt bath after to soothe anything achy (more about epsom salt/magnesium here).

Meditation & tucking in early

Emily tries to find her ‘om’ every night, even if she’s busy or not in the mood. Just 20 minutes of meditation is all she needs.

One of her golden health rules is to sleep “a lot” and she prioritizes an early bedtime of 9 or 10 pm latest.

What’s on her bedside table? Emily keeps a collection of face massage tools at the ready: “I massage my face every morning and every night for 10-20 minutes,” she says. “I have a marble gua sha tool and a roller, which is really nice. I have body cream, hand cream and then, always, water” (more about gua sha’s face depuffing abilities here).

While not everyone can make a habit of hanging at the Ritz, most of what she does in her evenings is doable (and free!). She takes these rituals everywhere, finding her calm whether she’s in Los Angeles or flying off to Paris where her team operates. 

She’s a Founder paving the way for a more healthy attitude to work. Hustle culture tells us the lie that our goals should cost us sleep and rest. Women like Emily are proving that there IS a more sustainable path to success and happiness—and it starts with taking care of ourselves.

So tell me, how do you refocus and create healthy separation from work at the end of your day? 

Psst. Wellness influencer Sami Clarke uses visualization to prep for a beautiful  day ahead. Hop over to her evening routine to find out her bedtime tips & tricks.

Design the evening routine of your dreams...I’ve taken inspiration from wellness girlies like Emily and compiled 40 wind-down ideas + a free planner so you can prioritize self-care tonight. Click here.